Responding in Real-Time

(Originally published in “Managing Issues – CFM Public Affairs blog”)

It took four minutes for daredevil Felix Baumgartner to hurtle 129,000 miles from the edge of space to earth. It can take far less time for a video to go viral over the worldwide web.

United Airlines learned that speed lesson the hard way.

On a one-stop flight from Halifax, Nova Scotia to Omaha, Nebraska, Canadian musician and songwriter Dave Carroll watched his $3,500 Taylor guitar get tossed ungently by baggage-handlers at Chicago’s O’Hare Airport.

Read More at: http://www.cfm-online.com/public-affairs-blog/2012/10/19/responding-in-real-time.html