As 11 million people who have seen the ‘United Breaks Guitars’ on YouTube can attest, I’ve garnered a reputation for being the ‘poster child’ for how Social Media can be used as an instrument to correct a customer dis-service. The production of the video in 2009 changed my life in innumerable ways, taking me from the volunteer fire department in Halifax, Nova Scotia to the Customer Service speaking circuit globally (I admit, I have pinched myself a lot in the last 18 months!). I’m incredibly grateful for these opportunities and proud of the community of friends and followers this four and a half minute video created. And frankly, thrilled to have been able to use music and my band as a vehicle to tell my story and promote two passions of mine.

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(Halifax, NS) Dave Carroll is excited to announce that the Dave Carroll Band has been invited to Russia for a series of band performances and speaking engagements.

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(Halifax, NS) The Consumers’ Choice Award (CCA) is honouring Dave Carroll as Halifax’s Man of The Year at a black tie event at the World Trade and Convention Centre on Wednesday December 1st, 2010.

Each year the CCA acknowledges companies or individuals who show an outstanding commitment to customer service in cities across North America. This year will be Halifax’s inaugural CCA event. Past winners include Ted Turner (CNN), Daryl Sutter (Calgary Flames), Julie Payette (Astronaut), Jan Arden, George Stroumboulopoulos and Jim Balsillie (Blackberry).

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“Everyday Heroes” is roughly one month old as I write this blog, and I’ve decided that I should address what has amounted to one negative comment per day about my video and what it depicts. Although I have received countless emails from grateful Paramedics since the release of the video, all of the criticism has come from the EMT (or Paramedic) community. The common issue is centered on the fact that Paramedics are not mentioned explicitly in the lyrics and are shown only briefly in the video, attending to an injured Police Officer. Their concern is that not focusing attention equally between Police, Fire and EMS diminishes the EMS contribution somehow. I respectfully disagree, and so do the hundreds of people who have written in support of the song. Read more

Dave Carroll Music / Big Break Enterprises have submitted an entry to the Forrester Groundswell Awards, in the Social Impact category. You can find Dave’s entry about how he created a viral music video trilogy (United Breaks Guitars) and website Right Side of Right, empowering frustrated passengers & frustrated consumers around the world, along with the other entries by visiting the Groundswell site. The first United Breaks Guitars music video cost approximately $150 to make. The trilogy has been viewed on YouTube by more than 10 million people and over 100 million people have learned of Dave’s story & creative response via social media & traditional media channels. It was estimated that the first United Breaks Guitars video cost United Airlines over $180 million dollars.

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